A review and evaluation of market orientation research in an emerging African economy-Reference-Cited by-同舟云学术

A review and evaluation of market orientation research in an emerging African economy

Published:2018-12-10 Issue:7 Volume:28 Page:565-582
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Coffie Stanley¹,Blankson Charles²,Dadzie Samuel Ato¹

Affiliation:

1. Department of Business Management, Ghana Institute of Management and Public Administration, Accra, Ghana

2. Department of Marketing and Logistics, College of Business, University of North Texas, Denton, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1555546

Reference57 articles.

1. Acquah, P. A. (2006). 'Evaluating the banking system in Ghana’ Governor of the Bank of Ghana at the Fifth Banking Awards Ceremony, Accra, 6 May 2006. Retrieved January 4, 2017, http://www.bis.org/review/r060825c.pdf

2. Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy

3. Erratum

4. Business strategy, organizational culture, and market orientation

5. Strategic choices for competitive performance in a developing economy

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