The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role-Reference-Cited by-同舟云学术

The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role

Published:2024-03-30 Issue: Volume: Page:
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Haverila Matti^ORCID,Haverila Kai,Gani Mohammad Osman,Mohiuddin Muhammed

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1057/s41270-024-00301-6.pdf

Reference105 articles.

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3. Akter, S., S.F. Wamba, and S. Dewan. 2017. Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality. Production Planning & Control 28 (11–12): 1011–1021. https://doi.org/10.1080/09537287.2016.1267411.

4. Akter, S., S.F. Wamba, A. Gunasekaran, R. Dubey, and S.J. Childe. 2016. How to improve firm performance using big data analytics capability and business strategy alignment? International Journal of Production Economics 182: 113–131. https://doi.org/10.1016/j.ijpe.2016.08.018.

5. Al-Okaily, A., A.P. Teoh, and M. Al-Okaily. 2023. Evaluation of data analytics-oriented business intelligence technology effectiveness: An enterprise-level analysis. Business Process Management Journal 29 (3): 777–800. https://doi.org/10.1108/BPMJ-10-2022-0546.

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