Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41270-024-00334-x.pdf
Reference51 articles.
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3. Åkestam, N., S. Rosengren, and M. Dahlen. 2017. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects. Psychology and Marketing 34 (8): 795–806. https://doi.org/10.1002/mar.21023.
4. Barrett, L.F. 2004. Feelings or words? Understanding the content in self-report ratings of experienced emotion. Journal of Personality and Social Psychology 87 (2): 266.
5. Batra, R., and M.L. Ray 1986. Affective responses mediating acceptance of advertising. Journal of Consumer Research 13(2): 234–249.
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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