Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
Author:
Affiliation:
1. Stockholm School of Economics
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21023/fullpdf
Reference45 articles.
1. Think about it-can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?;Akestam;European Journal of Marketing,2017
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3. Real women on real beauty: Self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's Campaign for Real Beauty;Bissell;International Journal of Advertising,2010
4. Does attractiveness sell? Women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation;Buunk;Psychology & Marketing,2011
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