Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
Author:
Affiliation:
1. Stockholm School of Economics
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21023/fullpdf
Reference45 articles.
1. Think about it-can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?;Akestam;European Journal of Marketing,2017
2. Are size-zero female models always more effective than average-sized ones? Depends on brand and self- esteem!;Bian;European Journal of Marketing,2015
3. Real women on real beauty: Self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's Campaign for Real Beauty;Bissell;International Journal of Advertising,2010
4. Does attractiveness sell? Women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation;Buunk;Psychology & Marketing,2011
Cited by 179 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Sociocultural pressures and body related experiences during pregnancy and the postpartum period: A qualitative study;Body Image;2024-03
2. Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages;Journal of Current Issues & Research in Advertising;2024-02-05
3. Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda;International Journal of Consumer Studies;2024-01-31
4. Investigating consumers’ reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal);Journal of Islamic Marketing;2024-01-31
5. Gender Depictions in TV Advertising in the Gulf;International Journal of Customer Relationship Marketing and Management;2024-01-31
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3