Marketing intelligence and customer relationships: empirical evidence from Jordanian banks

Author:

Al-Weshah Ghazi A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference43 articles.

1. Alamsyah, A., W. Rahmah, and H. Irawan. 2015. Sentiment analysis based on appraisal theory for marketing intelligence in Indonesia’s mobile phone market. Journal of Theoretical and Applied Information Technology 82 (2): 1–6.

2. Alhadid, Y., H. Al-Zu’bi, and B. Samer. 2015. The relationship between marketing information system and gaining competitive advantage in the banking sector in Jordan. European Journal of Scientific Research 128 (1): 35–44.

3. Al-Nsour, M., and G. Al-Weshah. 2011. Learning organization and intellectual capital: An empirical study of Jordanian banks. European Journal of Business and Management 3 (8): 12–23.

4. Al-Weshah, G. 2013. The role of internet banking in continuous improvement areas: A quantitative evidence from Jordanian banks. International Journal of Business Performance Management 14 (2): 181–196.

5. Al-Weshah, G., and J. Deacon. 2009a. The role of marketing information systems in making better decisions: Evidence from Jordanian banking industry. In Academy of marketing annual conference, 7–10 July 2009. Leeds, UK.

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