Author:
Brüggemann Philipp,Rajguru Kunjan
Abstract
AbstractComparative analyses of different publications on the same topic are becoming increasingly popular in several areas of marketing research. Especially in research strands with many different empirical studies, there is a strong need for a systematic method to verify the multitude of results. Meta-analysis is such a method to empirically synthesize multiple research results. This software review examines probably the most popular software for the implementation of meta-analyses: Comprehensive Meta-Analysis (CMA) 3.0 (https://www.meta-analysis.com/).
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Cited by
20 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献