Image-mining: exploring the impact of video content on the success of crowdfunding-Reference-Cited by-同舟云学术

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Image-mining: exploring the impact of video content on the success of crowdfunding

Published:2021-08-22 Issue:4 Volume:9 Page:265-285
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Ma Zecong^ORCID,Palacios Sergio

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-021-00133-8.pdf

Reference60 articles.

1. Agrawal, A., C. Catalini, and A. Goldfarb. 2015. Crowdfunding: Geography, social networks, and the timing of investment decisions. Journal of Economics & Management Strategy 24 (2): 253–274.

2. Alaparthi, S., and M. Mishra. 2021. BERT: A sentiment analysis odyssey. Journal of Marketing Analytics 9 (2): 1–9.

3. Aydinli, A., M. Bertini, and A. Lambrecht. 2014. Price promotion for emotional impact. Journal of Marketing 78 (4): 80–96.

4. Avlonitis, G.J., and H.E. Salavou. 2007. Entrepreneurial orientation of smes, product innovativeness, and performance. Journal of Business Research 60 (5): 566–575.

5. Baron, R.M., and D.A. Kenny. 1986. The moderator-mediator variable distinction in social psychological research—Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 51 (6): 1173–1182.

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