Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement

Author:

Yu JoanneORCID,Dickinger AstridORCID,So Kevin Kam Fung,Egger RomanORCID

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

1. Demystifying computer-generated imagery (CGI) influencers: the effect of perceived anthropomorphism and social presence on brand outcomes;Ahn;J. Interact. Advert.,2022

2. Key image attributes to elicit likes and comments on Instagram;Aramendia-Muneta;J. Promot. Manag.,2020

3. Living up to the chatbot hype: the influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions;Araujo;Comput. Hum. Behav.,2018

4. Almost human? A comparative case study on the social media presence of virtual influencers;Arsenyan;Int. J. Hum. Comput. Stud.,2021

5. Smiling AI agents: how anthropomorphism and broad smiles increase charitable giving;Baek;Int. J. Advert.,2022

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