Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Reference48 articles.
1. Ashley, C., and T. Tuten. 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing 32 (1): 15–27.
2. Bach, S.H., Sanh, V., Yong, Z.X., Webson, A., Raffel, C., Nayak, N.V., Rush, A.M., et al. 2022. Promptsource: An integrated development environment and repository for natural language prompts. arXiv preprint http://arxiv.org/2202.01279.
3. Banerjee, M., M. Capozzoli, L. McSweeney, and D. Sinha. 1999. Beyond kappa: A review of interrater agreement measures. Canadian Journal of Statistics 27 (1): 3–23.
4. Batra, R., and O.T. Ahtola. 1991. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters 2: 159–170.
5. Brown, T., B. Mann, N. Ryder, M. Subbiah, J.D. Kaplan, P. Dhariwal, D. Amodei, et al. 2020. Language models are few-shot learners. Advances in Neural Invnformation Processing Systems 33: 1877–1901.