Affiliation:
1. C-E-I-R Ltd.
2. The London Press Exchange Ltd.
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Cited by
4 articles.
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1. Advertising Media Planning in Spain: Models and Current Usages;International Journal of Advertising;1990-01
2. Evelyn Martin Lansdowne Beale, 8 September 1928 - 23 December 1985;Biographical Memoirs of Fellows of the Royal Society;1987-12
3. Media selection by mean-variance analysis;European Journal of Operational Research;1980-08
4. Operational Research in Business;Journal of the Institute of Actuaries;1967-12