Media selection by mean-variance analysis-Reference-Cited by-同舟云学术

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Media selection by mean-variance analysis

Published:1980-08 Issue:2 Volume:5 Page:112-117
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

De Kluyver C.A.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference25 articles.

1. How to estimate unduplicated audiences;Agostini;J. Advertising Res.,1961

2. An exploration of linear programming in media selection;Bass;J. Marketing Res.,1966

3. A computer assessment of media schedules;Beale;Operational Res. Quart.,1966

4. A practical procedure for media selection;Brown;J. Marketing Res.,1967

5. Media selection by linear programming;Brown;J. Marketing Res.,1965

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Media selection in the presence of flexible factors and imprecise data;Journal of the Operational Research Society;2011-09

2. Management Science and Marketing Management;Journal of Marketing;1985-03

3. Management Science and Marketing Management;Journal of Marketing;1985

4. Media selection by mean-variance analysis;European Journal of Operational Research;1984-05

5. Parameter estimation and objective definition in mean-variance media scheduling;European Journal of Operational Research;1981-01

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