How corporate reputation affects customers’ reactions to price increases
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
http://link.springer.com/content/pdf/10.1057/rpm.2013.12.pdf
Reference75 articles.
1. Adams, J.S. (1965) Inequity in social exchange. In: L. Berkowitz (ed.) Advances in Experimental Social Psychology (2). New York: Academic Press, pp. 267–299.
2. Alba, J.W., Broniarczyk, S.M., Shimp, T.A. and Urbany, J.E. (1994) The influence of prior beliefs, frequency cues, and magnitude cues on consumers’ perceptions of comparative price data. Journal of Consumer Research 21 (2): 219–235.
3. Avlonitis, G.J. and Indounas, K.A. (2005) Pricing of services: An empirical analysis from the Greek service sectors. Journal of Marketing Management 21 (3–4): 339–362.
4. Bagozzi, R.P., Gopinath, M. and Nyer, P.U. (1999) The role of emotions in marketing. Journal of the Academy of Marketing Science 27 (2): 184–206.
5. Bagozzi, R.P., Yi, Y. and Singh, S. (1991) On the use of structural equation models in experimental designs: Two extensions. International Journal of Research in Marketing 8 (2): 125–140.
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Trustworthy brand signals, price fairness and organic food restaurant brand loyalty;Management Decision;2023-08-16
2. Transaction costs and the value of a good reputation: evidence from the offshore drilling rig market;Journal of Revenue and Pricing Management;2022-12-06
3. Emotional attachment: a bridge between brand reputation and brand advocacy;Asia-Pacific Journal of Business Administration;2022-06-24
4. A Brand Like a Friend—How Brand Likeability Influences Brand Perception;International Journal of Market Research;2021-08-31
5. The Acceptance Model of Mobile Shopping Apps in China;2021 3rd International Conference on Information Technology and Computer Communications;2021-06-23
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3