What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies-Reference-Cited by-同舟云学术

What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies

Published:2014 Issue: Volume: Page:39-52
ISSN:
Container-title:Humanistic Marketing
language:
Short-container-title:

Author:

Tadajewski Mark

Publisher

Palgrave Macmillan UK

Link

http://link.springer.com/content/pdf/10.1057/9781137353290_4

Reference103 articles.

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3. Arndt, J. (1985) ‘On Making Marketing More Scientific: The Role of Orientations, Metaphors and Problem Solving’, Journal of Marketing 49(3): 11–23.

4. Arnold, M.J. and Fisher, J.E. (1996) ‘Counterculture, Criticisms and Crisis: Assessing the Effect of the Sixties on Marketing Thought’, Journal of Macromarketing 16: 118–133.

5. Ashton, J.K. and Pressey A.D. (2011) “The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950–;2007)’, Journal of’MarketingManagement 27(9-10): 1027–1058.

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