A study of inter-firm dynamics between competition and cooperation – A coopetition strategy-Reference-Cited by-同舟云学术

A study of inter-firm dynamics between competition and cooperation – A coopetition strategy

Published:2010-09 Issue:3-4 Volume:17 Page:201-221
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Osarenkhoe Aihie

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/dbm.2010.23.pdf

Reference67 articles.

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3. Roslin, R.M. and Melewar, T.C. (2004) Linking practices reflective of ‘Asian values’ and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail & Distribution Management 32 (1): 33–44.

4. Alderson, W. (1969) Co-operation and conflict in marketing channels. In: L.W. Stern (ed.) Distribution Channels: Behavioural Dimensions. New York: Houghton Mifflin.

5. Thorgren, S., Wincent, J. and Öttqvist, D. (2009) A cause-effect study of inter-firm networking and corporate entrepreneurship: Initial evidence of self-enforcing spirals. Journal of Developmental Entrepreneurship 14 (4): 355–373.

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