Data Mining Models for Prediction of Customers’ Satisfaction: The CART Analysis

Author:

Dobrota Marina,Bulajić Milica,Radojičić Zoran

Publisher

Palgrave Macmillan UK

Reference55 articles.

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2. Benković, S., & Dobrota, M. (2012). Application of teaching methods and techniques in Serbian Universities: progress over time. Management, 16(63), 35–43. doi: 10.7595/management.fon.2012.0007.

3. Bong-Won, P., & Kun Chang, L. (2011). A pilot study to analyze the effects of user experience and device characteristics on the customer satisfaction of smartphone users, in K. Tai-hoon, A. Hojjat, R.J. Rosslin & B. Maricel (eds), Ubiquitous Computing and Multimedia Applications, Springer Berlin Heidelberg, 421–427.

4. Breiman, L., Friedman, J.H., Olshen, R.A., & Stone, C.J. (1984). Classification and Regression Trees. Belmont, CA: Wadsworth. ISBN 0–534-98053–8; 0–534-98054–6.

5. Bulajić, M., Savić, S., & Savić, G. (2012). Analysis of competition in banking sector of Serbia. Actual Problems of Economics, 134, 330–338.

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