Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

Author:

Bayraktar Erkan,Tatoglu Ekrem,Turkyilmaz Ali,Delen Dursun,Zaim Selim

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference72 articles.

1. Evaluation of deregulated airline networks using data envelopment analysis combined with principal component analysis with an application to Western Europe;Adler;European Journal of Operational Research,2001

2. Including principal component weights to improve discrimination in data envelopment analysis;Adler;Journal of the Operational Research Society,2002

3. The impact of mergers and acquisitions on the efficiency of the US Banking Industry: Further evidence;Al-Sharkas;Journal of Business Financial Accounting,2008

4. Customer satisfaction, market share, and profitability: Findings from Sweden;Anderson;Journal of Marketing,1994

5. The effects of corporate image in the formation of customer loyalty;Andreassen;Journal of Service Marketing,1998

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