Internal branding experiences in the financial services sector in South Africa
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
http://link.springer.com/content/pdf/10.1057/s41264-017-0018-5.pdf
Reference40 articles.
1. Arnott, D. 1999. Corporate cults: The insidious lure of the all-consuming organization. New York: AMACOM.
2. Aurand, T.W., L. Gorchels, and T.R. Bishop. 2005. Human resource management’s role in internal branding: An opportunity for cross-functional brand message synergy. Journal of Product and Brand Management 14(3): 163–169.
3. Baker, T.L., A. Rapp, T. Meyer, and R. Mullins. 2014. The role of brand communications on front line service employee beliefs, behaviors, and performance. Journal of the Academy of Marketing Science 42(6): 642–657.
4. Bergstrom, A., D. Blumenthal, and S. Crothers. 2002. Why internal branding matters: The case of Saab. Corporate Reputation Review 5(2 Fall): 133–142.
5. Burmann, C., and S. Zeplin. 2005. Building brand commitment: A behavioural approach to internal brand management. Journal of Brand Management 12(4): 279–300.
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Internal marketing’s influence on South African long-term insurance: An emerging market view;Journal of Economic and Financial Sciences;2024-06-28
2. Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity;Journal of Financial Services Marketing;2021-05-05
3. Independent financial adviser (IFA)-based brand equity pyramid;Journal of Financial Services Marketing;2020-06-18
4. The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore;International Journal of Indian Culture and Business Management;2019
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3