1. Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50(2): 179–211.
2. Albrecht, S.L. 2010. Handbook of employee engagement: Perspectives, issues, research and practice. Northampton, MA: Edward Elgar Publishing.
3. Albrecht, S.L. 2014. A climate for engagement: Some theory, models, measures, research, and practical applications. In The Oxford handbook of organizational climate and culture, ed. B. Schneider and K. Barbera, 400–413. Oxford: Oxford University Press.
4. Albrecht, S., E. Breidahl, and A. Marty. 2018. Organizational resources, organizational engagement climate, and employee engagement. Career Development International 23(1): 67–85.
5. American Marketing Association. 2017. Definition of marketing. Retreived at: https://www.ama.org/the-definition-of-marketing-what-is-marketing/ Accessed on the 26th March, 2021.