Brand credibility and customer-based brand equity: a service recovery perspective

Author:

Rifi Azzam,Mostafa Rania B.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Reference89 articles.

1. Aaker, D.A. 1991. Managing brand equity. New York, NY: WordPerfect.

2. Adams, S. 1963. Toward an understanding of inequity. Journal of Abnormal and Social Psychology 67(5): 422–436.

3. Adams, S. 1965. Inequity in social exchange. Advances in Experimental Social Psychology 2(1): 267–299.

4. Akleh, T. 2020a. Banking confidence, exchange rate are key to Lebanese recovery, says banker, ArabianBusiness. https://www.arabianbusiness.com/banking-finance/452251-banking-confidence-exchange-rate-are-key-to-lebanese-recovery-says-banker. Accessed 12th Feb 2021.

5. Akleh, T. 2020b. Lebanese banks post record losses amid warning that worse may be to come, ArabianBusiness. https://www.arabianbusiness.com/banking-finance/453613-most-lebanese-banks-post-big-losses-amid-warning-that-worse-is-to-come. Accessed 12th Feb 2021.

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