Would you forgive me? From perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives-Reference-Cited by-同舟云学术

Would you forgive me? From perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives

Published:2023-11 Issue: Volume:166 Page:114138
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Ali Faizan,El-Manstrly Dahlia,Abbasi Ghazanfar Ali

Publisher

Elsevier BV

Subject

Marketing

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