Identifying potential millennial customers for financial institutions using SVM-Reference-Cited by-同舟云学术

Identifying potential millennial customers for financial institutions using SVM

Published:2022-01-07 Issue:4 Volume:27 Page:335-345
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Anand Swati,Mishra Kushendra^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

https://link.springer.com/content/pdf/10.1057/s41264-021-00128-7.pdf

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4. Bahrammirzaee, A. 2010. A comparative survey of artificial intelligence applications in finance: Artificial neural networks, expert systems and hybrid intelligent systems. Neural Computing and Applications 19: 1165–1195.

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