A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia

Author:

Lee Seow Ting

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference97 articles.

1. A new nation brand was born. 2022. Bloom Consulting Journal. https://www.bloomconsulting.com/journal/a-new-nation-brand-was-born/.

2. Adler, N. 2022. Ukraine’s Zelenskyy: A wartime statesman for the social media age. Al Jazeera. https://www.aljazeera.com/features/2022/3/3/ukraines-zelenskyy-a-wartime-statesman-for-the-social-media-age.

3. Alvarez, M. D., and S. Campo. 2014. The influence of political conflicts on country image and intention to visit: A study of Israel's image. Tourism management 40: 70–78.

4. Anderson, A. 2005. The community builder’s approach to theory of change: A practical guide to theory development. Aspen Institute Roundtable on Community Change website http://www.theoryofchange.org/pdf/TOC_fac_guide.pdf.

5. Anholt, S. 2007. Competitive identity: The new brand management for nations, cities, regions. Basingstoke, UK: Palgrave Macmillan.

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