Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel

Author:

Dubinsky YoavORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference119 articles.

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2. Aharoni, I., and A. Grinstein. 2017. How to (re)position a country? A case study of the power of micro-marketing. Place Branding and Public Diplomacy 13 (4): 293–307. https://doi.org/10.1057/s41254-017-0055-9.

3. Arning, C. 2013. Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: A semiotic analysis. Social Semiotics 23: 523–544.

4. Avraham, E. 2009. Marketing and managing nation branding during prolonged crisis: The case of Israel. Journal of Place Branding and Public Diplomacy 5: 202–212.

5. Avraham, E. 2015. Case E: Cultural diplomacy and entrepreneurship as a means for image restoration: The case of Israel. In Harnessing place branding through cultural entrepreneurship, ed. F.M. Go, A. Lemmetyinen, and U. Hakala. London, UK: Palgrave Macmillan.

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