Nation Branding, Country Image, and the Scope of Sport-Tech Diplomacy: Lessons from the Case of the Tokyo 2020 Olympic Games

Author:

Dubinsky Yoav1ORCID

Affiliation:

1. Lundquist College of Business, University of Oregon, Eugene, OR, USA

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference83 articles.

1. Technologies of Cold War Diplomacy: Transforming Postwar Japan

2. AFP. (2021, (June 1). Let’s-a go! Nintendo announces plans for Japan museum. Yahoo!life. https://sg.style.yahoo.com/lets-nintendo-announces-plans-japan-060505990.html

3. Aharoni, O. (2022, January 30). Israeli Olympic medalist returns Tokyo bronze after it begins peeling. Israel Hayon. https://www.israelhayom.com/2022/01/30/israeli-olympic-medalist-returns-tokyo-bronze-after-it-begins-peeling/

4. Alt, M. (2022, July 22) Tokyo’s Olympics have become The Anger Games. The New Yorker. https://www.newyorker.com/sports/sporting-scene/tokyos-olympics-have-become-the-anger-games

5. Soft power, ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: a semiotic analysis

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