Post-place branding as nomadic experiencing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/article/10.1057/s41254-018-0096-8/fulltext.html
Reference85 articles.
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5. Ashworth, G. 2009. The Instruments of Place Branding: How Is It Done? European Spatial Research and Policy 16 (1): 9–22.
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