When place brand and place logo matches: VRIO applied to place branding-Reference-Cited by-同舟云学术

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When place brand and place logo matches: VRIO applied to place branding

Published:2024-03-30 Issue:3 Volume:20 Page:335-349
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Gondim Mariutti Fabiana^ORCID,Strehlau Vivian Iara,Loomis John James,Herrero Eliana

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1057/s41254-024-00332-x.pdf

Reference73 articles.

1. Aaker, D.A. 1992. The value of brand equity. Journal of Business Strategy 13 (4): 27–32.

2. Anholt, S. 2010. Definitions of place branding—Working towards a resolution. Place Branding and Public Diplomacy 6 (1): 1–10.

3. Anholt, S. 2016. Places: Identity, image, and reputation. Springer.

4. Ashworth, G., and M. Kavaratzis. 2009. Beyond the logo: Brand management for cities. Journal of Brand Management 16: 520–531.

5. Bardin, L. 1977. L’analyse de contenu, vol. 69. Paris: Presses universitaires de France.

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