Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/article/10.1057/s41254-018-0106-x/fulltext.html
Reference102 articles.
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3. Angelidou, M. 2014. Smart city policies: A spatial approach. Cities 41: S3–S11.
4. Anholt, S. 2007. Competitive identity: The new brand management for nations, cities and regions. New York: Palgrave Macmillan.
5. Ashworth, G., and M. Kavaratzis. 2009. Beyond the logo: Brand management for cities. Journal of Brand Management 16 (8): 520–531.
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