From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?-Reference-Cited by-同舟云学术

From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?

Published:2023-07-13 Issue:4 Volume:19 Page:500-513
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Chan Chung-Shing^ORCID

Funder

Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the Hong Kong Special Administrative Region

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41254-023-00307-4.pdf

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