The evolution and future of pricing capabilities
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
http://link.springer.com/content/pdf/10.1057/rpm.2016.20.pdf
Reference46 articles.
1. Andersson, L. (2013) Pricing Capability Development and Its Antecedents. Lund, Sweden: School of Economics and Management, Lund University.
2. Amit, R. and Schoemaker, P.J.H. (1993) Strategic assets and organizational rent. Strategic Management Journal 14 (1): 33–46.
3. Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management 17 (1): 99–120.
4. Barney, J. and Clark, D. (2007) Resource-Based Theory: Creating and Sustaining Competitive Advantage. New York: Oxford University Press.
5. Day, G. (1994) The capabilities of market-driven organizations. Journal of Marketing 58 (4): 37–52.
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