SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance
Author:
Affiliation:
1. Marketing- Xavier School of Management, XLRI Xavier School of Management, Jamshedpur, India
2. DoMS, Indian Institute of Technology Roorkee, Roorkee, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2235676
Reference85 articles.
1. Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany
2. Strategic orientations, marketing capabilities and innovativeness: an adaptive approach
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