Wine marketing: A framework for consumer-centred planning

Author:

Vrontis Demetris,Thrassou Alkis,Czinkota Michael R

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference66 articles.

1. Ahmed, S.A. and d'Astous, A. (1993) Crossnational evaluation of made-in concept using multiplecues. European Journal of Marketing 27 (7): 39–52.

2. Al-Hammed, A.A. (1998) A study of the Saudi Arabian Market for selected imported manufactured goods – An economic, cultural an attitudinal analysis with particular references to UK suppliers. PhD thesis, University of Bradford, UK.

3. Andrew, A. (2002) Globalization of the Wine Industry. Wine Business Monthly, 9(4), 1 April, Wine Communications Group.

4. Appel, T. (2001) Sputtering economy puts squeeze on winemakers. The Press Democrat, 1 September: A1.

5. Archarya, C. and Elliot, G. (2001) An examination of the effects of ‘country-of-design’ and ‘country-of-assembly’ on quality perceptions and purchase intentions. Australia Marketing Journal 9 (1): 61–75.

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