Towards a conceptual model for franchise perceptual equity-Reference-Cited by-同舟云学术

Towards a conceptual model for franchise perceptual equity

Published:2010-09 Issue:1 Volume:18 Page:21-33
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Leslie Thomas W K,McNeill Lisa S

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2010.17.pdf

Reference21 articles.

1. Aaker, D. (2003) The power of the branded differentiator. MIT Sloan Management Review 45 (1): 83.

2. Achrol, R.S. (1996) The franchise as a network organization. In: A. Dugan (ed.) Paper presented at 10th Annual Society of Franchising Conference, Honolulu, USA.

3. Adams, J. (1963) Towards an understanding of inequity. The Journal of Abnormal and Social Psychology 67 (5): 422–436.

4. Baron, S. and Schmidt, R.A. (1991) Operational aspects of retain franchisees. International Journal of Retail and Distribution Management 19 (2): 13.

5. Combs, J. and Ketchen, D. (1999) Can capital scarcity help agency theory explain franchising? Academic Management Journal 42 (2): 196–207.

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