Franchising brand benefits: An integrative perspective
Author:
Funder
French Franchising Federation
Publisher
Elsevier BV
Subject
Marketing
Reference81 articles.
1. Franchisees’ perceptions of relationship development in franchise partnerships;Altinay;Journal of Services Marketing,2014
2. Corporate brand: The company-customer misalignment and its performance implications;Anisimova;Journal of Brand Management,2010
3. Aligning company and dealer perspectives in corporate branding: Implications for dealer satisfaction and commitment;Anisimova;Journal of Business-to-Business Marketing,2014
4. Is perceived value more than value for money in professional business services?;Arslanagic-Kalajdzic;Industrial Marketing Management,2017
5. To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets;Backhaus;Industrial Marketing Management,2011
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Conceptual Models of Franchisee Behaviors in the Dietary Supplements and Cosmetics to Imply the Business Investments;Sustainability;2024-05-19
2. Sustaining success: the power of relational bonding in building franchisee trust in South Korea’s food service industry;Asia Pacific Journal of Marketing and Logistics;2024-05-17
3. Franchise management strategy driving franchisee performance in the service sectors in Thailand;Strategic Change;2024-02-28
4. Risk sources and the effectiveness of the control system in the franchisor's risk perception management;Industrial Marketing Management;2024-02
5. Role of employee personality traits in job performance in the restaurant food franchise context;International Journal of Hospitality Management;2023-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3