Islamic branding: A conceptualization of related terms-Reference-Cited by-同舟云学术

Islamic branding: A conceptualization of related terms

Published:2010-09 Issue:1 Volume:18 Page:34-49
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Alserhan Baker Ahmad

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2010.18.pdf

Reference33 articles.

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4. Anon. (2009b) Trillion dollar halal market. South Asia Investor Review, http://southasiainvestor.blogspot.com/2009/06/trillion-dollar-halal-market.html , accessed 22 January 2010.

5. De Mooij, M. and Hofstede, G. (2002) Convergence and divergence in consumer behavior: Implications for international retailing. Journal of Retailing 78 (1): 6–7.

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