Convergence and divergence in consumer behavior: implications for international retailing-Reference-Cited by-同舟云学术

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Convergence and divergence in consumer behavior: implications for international retailing

Published:2002-03 Issue:1 Volume:78 Page:61-69
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

de Mooij Marieke,Hofstede Geert

Publisher

Elsevier BV

Subject

Marketing

Reference27 articles.

1. An attempt at integration of economic and psychological theories of consumption;Antonides,1998

2. Consumer behavior and marketing action;Assael,1998

3. Consumer-level factors moderating the success of private label brands;Batra;Journal of Retailing,2000

4. Alice in Disneyland, a creative view of international advertising;Bullmore,2000

5. Brands in a bind;Byrnes;BusinessWeek,2000

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