Abstract
Popular science coverage in Soviet countries was often determined by the ideological function of the media. But this was not always the case, especially on the periphery of the Soviet Union. I analyse science coverage in a cult popular science magazine published at the edges of the communist East, socialist Yugoslavia, in the mid-1970s at the height of the magazine’s circulation and during the reign of the country’s communist leader Josip Broz Tito. This analysis shows that at least some Yugoslav media rose above the East/West ideological divide, freeing science from the shackles of US and Soviet ideology, while imparting a unique Yugoslav ideological vision of the world to media science coverage.
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