Circulation patterns of East-Central European films on European SVoD catalogues

Abstract

Combining statistical, quantitative analysis with qualitative examination of film titles, the article explores the presence and circulation patterns of films from five East-Central European (ECE) countries (Czechia, Hungary, Poland, Romania and Slovakia) in European SVoD catalogues. The scene’s continuous change and adaptation pose challenges for analysis due to its fluidity. While examining streaming libraries, it becomes apparent that distinguishing between commissioned and licensed content, a fundamental consideration in such analyses, may hold greater relevance for larger markets compared to smaller, peripheral ones like those in the ECE region. Moreover, while exclusive content is valued among leading streaming providers, there is limited competition for exclusive streaming rights to ECE films. Additionally, classic films from the region’s cinematic history are readily accessible online, often free of charge, offering opportunities for viewers to explore Romanian or Polish cinema without subscription requirements. However, access to classics from other ECE countries may be more limited. Market shares based solely on film quantity require contextual analysis, as they are influenced by niche platforms specializing in specific regions or genres. Notably, recent years have seen shifts in local film cultures and trends in theatrical and VoD distribution, with distinct characteristics observed in different ECE countries. While certain trends, such as the rise of successful genre films like comedies and crime thrillers, are evident, the visibility and distribution of ECE films on European VoD platforms remain influenced by various factors, including festival success, auteur directors and genre preferences. Furthermore, the inclusion of globally popular genres and actors recognized beyond the region can enhance a film’s market reach. The study suggests that peripheralization is not unique to the ECE region, with similar dynamics potentially affecting other European small and peripheral film markets. Ultimately, analysing SVoD presence represents only one aspect of a multifaceted ecosystem, highlighting the complexity of the streaming landscape.