Media ecology and change communication: Similarities, differences and opportunities for real-world synergies

Abstract

A Media Ecology/Formal Cause Communication Model appears to have parallels with strategic/change communication offering means of exploring different but related areas of study and practice. Particularly, change communication continues to be critical in technology adoption whereas media ecology concerns ‘confronting technopoly’ and countering the surrender of culture to technology. A ‘change curve’, has had its own origins and part in the change communication process. However, media ecology’s particular communication focus appears based on maintaining human values in the face of such change. This article attends to the elements of change communication and technopoly confrontation through a review of related references. It discusses learning found in comparing strengths and opportunities. It suggests combining/reinterpreting pertinent processes for pursuing real-world synergies. Finally, the article proposes ‘remediating media’ process use proceeding in the aftermath of COVID-19 and international conflict.