The answerability of false hope: Examining the unexpected outcomes of the Finnexia® public art intervention

Abstract

This article examines the unexpected ethical issues that emerged from Finnexia®, a performance art intervention. Finnexia consisted of an advertisement campaign for a fictitious medication that helps people learn the Finnish language. Presented in the Helsinki Central Railway Station, the Finnexia performance aimed to generate a space for public dialogue about the experience of immigrants in Finland and the process of learning the Finnish language. On a secondary level, Finnexia presented a satirical critique towards the excess of medicalization in society. Through a detailed description of the Finnexia performance and its outcomes, the author examines the complexity of ethical issues that emerged from the Finnexia performance. The responsibility of the artist is discussed in the context of public performance in art practice and in artistic research. The author proposes that artists approach ethical considerations during the creative process through self-reflection, dialogue with fellow performers and in consultation with experts in the field.