Affiliation:
1. 0000000122908069Vrije Universiteit Brussel
Abstract
Technological convergence has pushed the broadcasting value chain into a state of imbalance. The updated Audiovisual Media Services Directive with its provision on signal integrity attempts to recalibrate the power relations in the value chain while also aspiring to achieve cultural
objectives. By triangulating qualitative research methods, we investigate what signal integrity is from a legal and technical perspective, we identify the cases in which signals are protected and determine stakeholder positions. Our main finding is that signal integrity’s scope might
be larger than envisaged by the European Commission but needs to be more carefully pinned down to ensure consistency of definition, interpretation and application across Member States. Furthermore, while protecting signal integrity supposedly serves a combined economic and cultural agenda,
it mainly serves broadcasters’ financial interests. However, since broadcasters invest most in general interest and original content, this kind of economic protectionism could be justifiable.
Funder
Funding agencies in the public, commercial or not-for-profit sectors
Subject
Sociology and Political Science,Media Technology,Communication
Reference46 articles.
1. The Netflix Original and what it means for the production of European television content;Critical Studies in Television: The International Journal of Television Studies,2021
2. Objects, metrics and practices: An inquiry into the programmatic advertising ecosystem,2018
3. The Audiovisual Media Services Directive: Balancing liberalisation and protection,2020
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献