Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center

Author:

Costa Marconi Freitas da,Paula Thaisa da Silva,Angelo Claudio Felisoni de,Fouto Nuno Manoel Martins Dias

Publisher

IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

Reference57 articles.

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5. A meta analysis of consumer impulse buying;Amos;Journal of Retailing and Consumer Services 21(2) 86-97,2014

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