Understanding the Influence of Brand Personality on Consumer Behavior

Author:

Ahmad Anees,Thyagaraj K. S.

Publisher

EJournal Publishing

Subject

General Engineering

Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Capability Modeling for Corporate Cognition;Proceedings of the 2024 International Conference on Software and Systems Processes;2024-09-04

2. Promoting Green Fashion Consumption Through Digital Nudges in Recommender Systems;IEEE Access;2024

3. Pendekatan implementasi dukung merek Toyota Soekarno–Hatta Pekanbaru dalam program komunitas Pengguna “zero-point website” metode lapangan;Journal of Community Service and Society Empowerment;2023-12-01

4. The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity;Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation;2023-05-18

5. University brand personality: a student-focused anthropomorphic storytelling perspective;Journal of Marketing for Higher Education;2022-10-27

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