The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity-Reference-Cited by-同舟云学术

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The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity

Published:2023-05-18 Issue: Volume: Page:265-276
ISSN:
Container-title:Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
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Author:

Nair Abhilash Sugunan,Marciniak Ruth

Publisher

Emerald Publishing Limited

Reference46 articles.

1. Dimensions of brand personality;Journal of Marketing Research,1997

2. Understanding the influence of brand personality on consumer behaviour;Journal of Advanced Management Science,2015

3. Knowing your place: Self-perceptions of status in face-to-face groups;Journal of Personality and Social Psychology,2006

4. Baker, S. (2019). 4 ways influencers can build brand awareness — and why they work. Social Media Today. Retrieved from https://www.socialmediatoday.com/news/4-ways-influencers-can-build-brand-awareness-and-why-they-work/567963/

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