“Silver” users of marketplaces and the convenience of the mobile interface

Author:

Sheresheva Marina Y.ORCID,Petrukhina Kristina M.ORCID

Abstract

This article addresses the enhancement of the appeal of Russian marketplaces for older consumers through mobile interface adaptation. It is noted that the overlooked potential of a substantial demographic of older Russians, presenting an underestimated target audience for marketplaces. The accumulated insights from research and development in mobile design for users aged 50 + are synthesized, incorporating considerations for age-related characteristics in interface adaptation. The article presents findings from empirical research, facilitating the identification of preferences and requirements among Russian consumers aged 50 + regarding the mobile interface of marketplaces. Key elements contributing to respondent satisfaction include addressing the overload of the main application page, ensuring the accessibility of main menu buttons, offering interface personalization options, and optimizing the search system. Proposed modifications aim to broaden the customer base among older demographics while preserving the interface’s usability for other customer segments, thereby potentially boosting the profitability of Russian marketplaces.

Publisher

Pensoft Publishers

Subject

Economics and Econometrics,Social Sciences (miscellaneous),Demography,Gender Studies

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3