Exploring the Adventist Health-lifestyle: A Social Marketing Perspective

Author:

Sigauke Innocent1,Swansi Kenneth2,Dlamini Christinah1

Affiliation:

1. Solusi University, Zimbabwe

2. Adventist International Institute of Advanced Studies

Abstract

Some studies have linked the Seventh-day Adventist (SDA) church health-lifestyle with better wellbeing and longevity. However, there are suggestions that current initiatives by the SDA-church to prompt health behavior modifications have been inadequate. Current attempts seem to be largely downstream approaches without clear marketing guidelines. While social marketing has been noted to be a key success factor in behavior modification initiatives, it does not seem to have been used in promoting SDA health-lifestyle initiatives. Hence the study sought to bring in a social marketing perspective to the current initiatives being done to make the SDA health-lifestyle modifications attainable for more people. A multi-method design combining grounded theory and appreciative inquiry was used. Data was collected from SDA-public health academics and practitioners, health-lifestyle program participants as well as social marketing extant studies and models. The sources of data were 30 interviews, 20 extant studies on social marketing, 5 social marketing models and 5 forum presentations. The major finding of the study is a social marketing theory for SDA health-lifestyle modification suggesting that health-lifestyle behavior modification is driven by centers of influence that run benchmarked programs shaped by distinctively Adventist worldview, and guided via marketing design criteria. Social marketing is suggested as the missing link that makes it easier to implement health-lifestyle behavior adoption efforts.

Publisher

Gitoya Centre for Academic Research and Dissemination

Reference61 articles.

1. Adascalitei, V., Musetescu, A., & Fruth, A. (2013). The European Union a remarkable framework for social marketing implementation. Knowledge Horizons, 5, 9– 14.

2. Andreasen, A. R. (2006). Social marketing in the 21st century. London: SAGE.

3. Allyson Dooley, J., C. Jones, S., & Iverson, D. (2012). Web 2.0: an assessment of social marketing principles. Journal of Social Marketing, 2, 207–221.

4. Barlovic, I. (2006). Obesity, advertising to kids, and social marketing. Young Consumers, 7, 26– 34.

5. Buettner, D. (2010). The blue zones: Lessons for living longer from the people who've lived the longest. Washington, D.C., Enfield: National Geographic Society; Publishers Group UK.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3