1. Andreasen, A.R.
(1995),
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
, Jossey-Bass, San Francisco, CA.
2. Andreasen, A.R.
(2002),
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need
, 2nd ed., Jossey-Bass, San Francisco, CA.
3. Arroyo, B.
and
Tillinghast, D.S.
(2009), “Information seeds and self-efficacy: internet use by women with breast cancer”,
Social Marketing Quarterly
, Vol. 15, S1, pp. 102-17.
4. Bartels, R.
(1976),
The History of Marketing Thought
, 2nd ed., Grid, Columbus, OH.
5. Bernhardt, J.M.
,
Mays, D.
,
Eroglu, D.
and
Daniel, K.L.
(2009), “New communication channels: changing the nature of customer engagement”,
Social Marketing Quarterly
, Vol. 15, S1, pp. 7-15.