Author:
Khan Muhammad Mubashir Qadir,Mubashir Shariq
Abstract
In this paper, theories of marketing thoughts, historical development, economic development and marketing philosophy have been discussed. Specifically, the role of the female consumer with reference to the buying behaviour in society in the light of the Islamic concept of marketing. The objective of the study is to investigate female buying behaviour in relation to social and religious values, the other objective of the study is to enlighten that the ICM is more effective in comparison to other thoughts of marketing. The objective of the study is to determine and investigate female buying behaviour in relation to social and religious values, it is also and theoretical development of various concepts of marketing developed within the last two hundred years, the other objective of the study is to enlighten that the ICM in more effective in comparison other thoughts of marketing and it is the oldest style and strategically marketing concept. The population in the methodology is used as a general population of the city and the sample is developed on 400 females the method of sampling is used in convenience, random sampling is used just to obtain the results to find out the inclination of the female consumer towards the concept of Islamic marketing.
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