Benefits and threats of neuromarketing: theoretical background and practical use
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Politechnika Slaska - Silesian University of Technology
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unlocking Consumer Minds: A Comprehensive Exploration of Neuromarketing Techniques and Consumer Decision Processes;Information Systems Engineering and Management;2024
2. Impact of Neuromarketing on Consumer Psychology in Digitally Connected Networks;Advances in Marketing, Customer Relationship Management, and E-Services;2023-05-26
3. Benefits and Limitations of Neuromarketing Techniques in Enhancing Marketing Strategies;2022 International Visualization, Informatics and Technology Conference (IVIT);2022-11-01
4. The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach;Marketing of Scientific and Research Organizations;2022-06-01
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