Unlocking Consumer Minds: A Comprehensive Exploration of Neuromarketing Techniques and Consumer Decision Processes
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-65018-5_33
Reference30 articles.
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3. Antoniak, M.: Benefits and threats of neuromarketing: theoretical background and practical use 2020, 9–25 (2020). https://doi.org/10.29119/1641-3466.2020.148.1
4. Braeutigam, S., Rose, S., Swithenby, S., Ambler, T.: The distributed neuronal systems supporting choice-making in real-life situations: differences between men and women when choosing groceries detected using magnetoencephalography. Eur. J. Neurosci. 20, 293–302 (2004). https://doi.org/10.1111/j.1460-9568.2004.03467.x
5. Butler, M.J.R.: Neuromarketing and the perception of knowledge. J. Consum. Behav. 7(4–5), 415–419 (2008). https://doi.org/10.1002/cb.260
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