Image in Media Landscape: a Linguistic Discourse Portrait

Abstract

The review is a critical response to the monograph «Image advertorial as phenomenon of the contemporary media landscape» by L.G. Yegorova. The monograph makes a deep linguistic discourse analysis of the notion of media text, and shows relevant category features and ontological properties of image advertorial. The work is a coherent inter-disciplinary research, where the genre of image advertorial in Russian mass media discourse is studied from the position of linguo-sociological culturology and psycholinguistics, and from a communicative-pragmatic point of view.